"The University-Industry Engagement concept at USM involves a strategic scholarly partnership between USM and industry. By this strategy, partners commit to contribute and collaborate with one another in the fields of research, professional development and such other scholarly activities as are relevant and mutually beneficial to the university and industry. The partnership implements ground-breaking projects and programs which apply research ideas and concepts to meet the social, economic, knowledge and skill needs of communities. The expected outcome from this partnership will be reflected in the refinement and enhancement of the sustainability of both industry and the university, and their contributions to national development and enrichment"
"To be the Leader in Industry Engagement"