01. Serve as a one-stop referral centre for industries to liaise with the university.
02. Bridge the resources of the university with the needs of the industry
03. Raise and enhance industry linkages and engagement at the state, national, regional, and international levels.
04. Cultivate and implement strategic partnerships involving government, universities, and industry.
05. Engage industry experts in the development and transformation of the university.
06. Facilitate staff and students' pursuit of the scholarship of engagement with the industry.
07. Nurture efforts and collaborations in various aspects of CSR between the university and industry.
08. Strategize and manage the USM Gifts and Endowment Program.